News & Updates

Max Sparber on the Hamm’s Beer Bear

By on January 10, 2012in history, misc. mn beer

Max Sparber over at MinnPost has a nice piece on the Hamm’s bear, Schmaltz Hero: The Story of the Hamm’s Beer Bear. At my first “real” job, I worked with a guy who had a hand in creating the bear back in the day. And although I’m not sure whether the commercials continued into the 70s and 80s I remember that bear quite well.

3 comments

  1. Jonny says:
    January 10, 2012 at 11:39 am

    The “Hamm’s Bear” commercials definitely lasted into the Eighties. Here are two:

    http://www.youtube.com/watch?v=N9wI77Z4KjA

    http://www.youtube.com/watch?v=sbKhOoRkqIY

    There’s another at 15 minutes into this thirty year-old telecast (flashback alert):

    http://tcmedianow.com/video/wcco-tv-10pm-report-sunday-january-9-1982-mike-walcher-ann-rubenstein-tom-hanneman-and-dr-walt-lyons-full-report-/l

    Since Hamm’s is still around (as an SABMiller brand), I’ve always wondered if we might one day see some new commercials ; )

  2. Jason B says:
    January 11, 2012 at 12:26 pm

    You, sir, have introduced me to my new rainy-day time-wastin’ website. Great find re: the Hamms commercial!

  3. William Baker says:
    April 30, 2012 at 3:28 pm

    Where can I buy Hamms Beer?

Comments are closed.