Today we gleaned some fun information regarding the latest beer in Summit’s Unchained series, Dark Infusion. The beer will be canned in a new shareable and shelf-friendly 1 gallon rectangular can, the Summit Squan™. In addition to the gallon size offering, Summit will also offer this beer in a more modest 16 oz. can.
Squans™ are lighter than comparable glass containers, stack nicely when palletized and don’t roll around in the trunk of your car during transport. Summit has been rather tight-lipped about the new packaging, though Chap Wilton tells us that Summit and their Squan™ manufacturer are already in talks with other breweries.
Squans™ of other flagship Summit beers are expected to roll out by June first, just in time for picnics, summer outings and other outdoor fun. Note that due to Minnesota law, Squans™ will only be available at retail outlets and not at the brewery.
Watch this space for more details!
April Fools!
God I hate April Fools day.
I’m still sad this was an April Fools joke. I knew it at the time, but I would TOTALLY buy this. It is a BRILLIANT packaging idea.