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Surly to Collaborate with I Love This Bar & Grill

I spoke with Omar last night and apparently Surly is set to collaborate with the soon-to-open I Love This Bar & Grill at Shops at West End in St. Louis Park. Surly has been developing three house beers for the bar, owned by country musician Toby Keith. Look for Surly Shit-Kicker, Piss on Chevy and Red, White and Blue at the bar’s opening later this year.

Shit-Kicker is a nod to Keith’s experience playing bars in the late early 90s, “Toby wanted a beer that reminded him of some of his favorites from the time, so we looked to Red Dog, Red Wolf and Old Style’s ‘Red Style’ for inspiration.” says Ansari. “And then we did our own thing.”

Piss on Chevy is a Classic American Pilsner, brewed with “Lotsa’ corn and rice from the heartland,” says Keith. “I was a little leery about using ‘piss’ in the name, but the guys insisted.”

Red, White and Blue is a “fancy” beer, according to Keith, brewed with lots of wheat and infused with cherry and blueberry extract. “For the girls mostly,” he laughs.

If the product catches on, Keith plans to roll them out in all of his bars.

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In other news…

New Glarus and Dogfish Head will be here next month as well as Russian River, Lost Abbey and Green Flash!

IPAs, Imperial Stouts and other beers tumble from the ranks at Ratebeer and Beer Advocate, making way for Pilseners, ESBs and Belgian Pale Ales!

Stub & Herb’s to feature Anheiser Busch day at the bar in celebration of the new Twin’s Stadium! All AB products on tap!

etc.

Happy April Fool’s Day!

13 comments

  1. OH MY GOD IS THIS REALLY REAL!?!?!?!?!?

  2. That’s the funniest April Fools joke yet!!

  3. Not true, Omar told the Pioneer Press they are moving their entire operation to Wisconsin. “Just a much cooler state”, Ansari says.

  4. Cooler state? Im pretty sure we have about the same climate as Wisconsin.

  5. Chris, keep looking around. There’s bound to be more entertaining April Fool’s jokes out there…

  6. Whatever it takes to get people to finally start buying some of that Surly!

  7. Thank god it’s April 1st, as I would have been very disappointed with Surly if they collaborated with Toby Keith. Love Surly beer (especially Furious), but hate that “musician”.

  8. You could drink Surly and ride the mechanical bull they’re installing there.

  9. So is this whole story false…I certainly hope so because I would lose a great deal of respect for Surly if its true.

  10. I’m still waiting for last years Surlyberry!!!

  11. Good one! You so fooled me. I was chatting with Todd Haug yeaterday, and asked him about it and he told me it was all an April Fool’s Day joke. Good one!

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